Better strategy starts

with how people decide.

Behavioural Design Thinking workshops for pharma teams that move beyond the obvious.

Let's talk

Illustration of businesspeople evolving from crawling to walking in suits, blindly following each other off a cliff — while one turns back to avoid the herd

[ABOUT US]

The problem isn't your strategy. It's the process that produced it.

Most pharma workshops follow the same playbook. Same process. Same group thinking. Same output. You end up with strategies that look good in the boardroom but fall apart when they meet reality. The moment a local team needs to implement it. The moment a doctor ignores it. The moment a patient doesn't do what you assumed they would.

Illustration of a head with a box labelled ‘Strategy’ on top, representing boxed thinking

Illustration of a head with a box opening and ideas bursting out, symbolising creative breakthrough

The gap between strategy and execution isn't about capability. It's about process. If everyone starts from the same assumption, you'll end up with the same answer. And if your strategy is built on how you think people should behave, not how they actually do, it's already broken. This is what Limbic exists to fix.

Workshops that shift thinking, not just align it. Designed for pharma teams.

[OUR SERVICES]

Illustration of two hands holding an abstract frame, symbolising creative strategy

[001]

Design thinking workshops

Behavioural Design Thinking sessions that surface what you don't already know. We map how people actually decide, challenge the assumptions your team is working from, and build strategy grounded in real behaviour. The method that underpins everything we do.

[002]

Strategy sprints

Focused sessions on the strategic questions that matter most. Walk out with clarity on positioning, go-to-market, or how to shift behaviour at scale. Not a deck. Actual strategy you can build from.

[002]

Strategy sprints

Focused sessions on the strategic questions that matter most. Walk out with clarity on positioning, go-to-market, or how to shift behaviour at scale. Not a deck. Actual strategy you can build from.

[003]

Innovation sessions

New solutions fail because adoption requires behaviour change nobody planned for. We help you understand what behaviour you're shifting, frame the solution for real uptake, and design for adoption. Not just trial.

[003]

Innovation sessions

[004]

Customer journey mapping

Most journey work maps what should happen. We map what does. The friction points, the real decisions, the drop-offs. You redesign around actual behaviour, not ideal behaviour.

[004]

Customer journey mapping

Most journey work maps what should happen. We map what does. The friction points, the real decisions, the drop-offs. You redesign around actual behaviour, not ideal behaviour.

[005]

Positioning workshops

Your positioning is only as good as the behaviour it drives. We start with how your audience actually decides, what matters, what worries them, what shapes the choice, and build positioning that lands.

[005]

Positioning workshops

[006]

Launch readiness sessions

You're about to launch. Markets are ready. But are you ready for the behaviour you need to shift? We stress-test your launch against how people actually decide, and surface the friction nobody's planning for.

[006]

Launch readiness sessions

[007]

Team alignment workshops

Misalignment usually looks like a difference in opinion. It's almost always a difference in assumptions about customer behaviour. We map them, test them, and build alignment on what actually drives behaviour.

[007]

Team alignment workshops

[THE APPROACH]

Behavioural Design Thinking. Design thinking methodology, with a hard lens on how people actually decide.

[001]

Brief.

We start by understanding what you're trying to solve. What's the real question? What matters about this decision? What assumptions are people currently holding?

[001]

Brief.

We start by understanding what you're trying to solve. What's the real question? What matters about this decision? What assumptions are people currently holding?

[002]

Prep.

We do the homework. Research into how decisions actually happen in your space. Mapping of the decision context. Frameworks you'll use in the sprint itself.

[002]

Prep.

We do the homework. Research into how decisions actually happen in your space. Mapping of the decision context. Frameworks you'll use in the sprint itself.

[003]

Sprint.

1–3 days with your core team. We run structured work that surfaces assumptions, challenges thinking, and builds ideas grounded in real behaviour. You're in the room the whole time.

[003]

Sprint.

1–3 days with your core team. We run structured work that surfaces assumptions, challenges thinking, and builds ideas grounded in real behaviour. You're in the room the whole time.

[004]

Output.

You leave with strategy. Not a report to digest. Not recommendations to debate. Actual clarity on positioning, go-to-market, launch, or how to shift behaviour. Documented. Clear. Actionable.

[004]

Output.

You leave with strategy. Not a report to digest. Not recommendations to debate. Actual clarity on positioning, go-to-market, launch, or how to shift behaviour. Documented. Clear. Actionable.

[005]

Follow-up.

If you need it, we'll help translate the sprint output into what you need to execute. Implementation roadmaps, comms strategies, or how to cascade learning across markets.

[005]

Follow-up.

If you need it, we'll help translate the sprint output into what you need to execute. Implementation roadmaps, comms strategies, or how to cascade learning across markets.

[006]

Different thinking, not just more thinking.

Because if everyone in the room starts from the same assumption, you'll end up with the same answer. Behavioural Design Thinking is built to surface what you don't already know.

[006]

Different thinking, not just more thinking.

Because if everyone in the room starts from the same assumption, you'll end up with the same answer. Behavioural Design Thinking is built to surface what you don't already know.

[WHO IT'S FOR]

For pharma teams tired of workshops that produce the expected answer instead of the right one.

Omnichannel leaders trying to move beyond channel-agnostic thinking. Innovation teams deploying solutions but struggling to shift how customers actually engage. Commercial excellence leaders wrestling with genuine behaviour change, not just compliance. Patient engagement leaders stuck in tick-box territory. Marketing teams realising their segmentation isn't based on how decisions actually happen. And C-suites asking why strategy that makes perfect sense in London doesn't translate to Madrid, Mumbai, or Minneapolis.

Illustration of Martin Galton standing in front of a strategy board with sticky notes reading ‘Align on this?’, ‘Safe route’, and ‘Let’s circle back

Why teams work with Limbic.

[WHY LIMBIC]

Strategy grounded in how people actually decide, not how you assume they do

Ideas your competitors can't replicate because the thinking didn't start in the same place

Behavioural science built into the process, not bolted on as theatre

Real strategy you can execute. Not a report destined for a shelf.

[LET'S TALK]

Illustration of a coffee pot labelled ‘Unfiltered’, symbolising raw, honest thinking

Ready to move beyond obvious strategy? No pitch decks. No 47-slide capability presentations. Just a conversation about what you're trying to solve.

Get in touch